So for the past few months, I’ve been working with a team of people at RHCC to help us figure out our Social Media strategy. That’s what we made this video for, and why we started using Twitter and Facebook. And before Leslie and I leave for A-town in August, we hope to have a working system in place for communicating and using Social Media for Gospel means.
But we know that any media has it’s pro’s and con’s.
Did you know that 1 in every 5 divorces that occur in America today list Facebook as a reason for the separation? Or that the head of the Catholic Church in England declared Social Media as the next wave of sin. Not because it’s inherently evil, but because people can replace virtual relationships with real, live, flesh and blood ones. And while those things can be true, one of the things I think we’ve got to consider is the nature of church.
The genius of the Church is that she is called to be incarnational in the context that she is in. That is, we are actually God’s presence in a world that is always changing, and so the strategies and means we have of relaying that presence is always changing as well. The statistics show that before a young adult steps into a church building they will have checked it out online at least 5 different ways. It’s is the language that our culture is beginning to be fluent in. And as any missionary will tell you, it’s important to know the language.
Social Media is neutral. There’s not anything inherently good with Twitter. And there’s not anything inherently evil with Facebook, Myspace yes, but not Facebook. They can be used to do horrible things like initiate affairs, or great things like help people get introduced to the way of Jesus. And since the chances are if you’re on this blog you’re pretty familiar with the way the internet operates, I’ve got a question for you.
What ways have you seen churches/non-profits/ministries using social media that were creative or effective?
You’re input will be helpful in for the next few weeks as we plan how to go forward with this initiative. So we try to figure out how to live out the way of Jesus in this world that is rapidly changing, help us answer this question…What does the Gospel look like today?